While your new member is still motivated and coming in regularly, it is a great time to start making personalized contact - before any bad habits or traits set in too strong. 2) Make sure your members have all the tools they need to succeed An in-person orientation of your facilities will help to solidify the commitment that your New Year’s resolutioner has made to you and your gym. You could encourage this wage-saver by teaming it up with a promotional deal such as a reduced joining fee or incorporating a holiday season promotion. Online signups are an effective way of managing the influx of New Year’s resolutions, made possible with the right gym software. If you find your foyer full of enthusiastic New Year’s resolutioners, you can have a tablet available for your new members to fill out, streamlining the manual process of the signups. Follow these simple strategies that will help you keep your New Year’s resolutionists motivated, engaged, and in love with your gym. Member retention is extra important with your new year influx. This loss of motivation and engagement leads to non-visitation, non-renewals and even cancellations, directly affecting your bottom line. As the months go on, the crowd starts to wear thin and the idea of fulfilling this resolution becomes somewhat of an embarrassed laugh among friends and strangers alike. Along with the new year comes the annual rush of motivated individuals hoping to make good on their promises to themselves to improve their fitness and health - in fact Nielson reports that 32% of people regard weight loss as the primary New Year’s resolution.
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